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7 Basic Rules for Busby SEO Test Internet Marketing

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Internet marketing strategies involve driving targeted (people who are interested in what you have to offer) traffic to your website, blog, or sales page. Busby SEO Test

That traffic then has to be converted into sales. This simple formula illustrates this process: Busby SEO Test

Traffic + Conversions = Sales

Keeping this formula in your mind will help you in your internet marketing efforts because you will realize that you not only have to generate traffic, but also turn those visitors into buyers. Busby SEO Test

Furthermore, here are 7 basic rules to follow when applying this formula. These rules are relevant to all forms of marketing but are especially important for online marketing where inexperienced people can “burn” a lot of money quickly and become very discouraged. Busby SEO Test

1. All marketing involves RISK.

Whether you are trying something new or “copying” a strategy that has brought good results for others, there is still an element of risk.

When speaking of risk, you tend to think of gambling which makes for an appropriate analogy here.

For internet marketing, we try to reduce the risk and swing the odds in our favour by doing keyword research, learning skills like ad writing, article marketing, and pay per click, and other general marketing activities such as knowing what your target market is interested in. Busby SEO Test

2. Test small first.

Reduce your risk by testing a marketing approach on a small scale first. If it works, then increase the scale and create momentum. Busby SEO Test

This is how to make money!

3. Be consistent.

Successful marketers do something to propel themselves forward everyday. That is their secret.

A good practice is to create a to-do list every night featuring 5 actions that you must complete the following day.

By doing this at night before you go to sleep, you engage your subconscious mind and the next day you will know what you have to do and be on target to complete these tasks. Busby SEO Test

This is a very powerful process. Try to do this, one day at a time, until it becomes a daily habit.

4. Set a budget.

Determine what you can afford to spend on advertising on a monthly basis. In this way you can set and manage your expectations.

This should also prevent you from trying things you cannot afford.

5. Diversify.

Spread your efforts as much as you can over many different sources. This will also reduce your risk and help you to discover what works. Busby SEO Test

Remember that if one internet marketing method that you try does not produce results, you have not failed. This just means that you are one step closer to finding something that DOES work.

6. Learn how to write effective copy.

The skill that will make or break you in internet marketing is copywriting.

It is especially important to learn how to write headlines. There is a ton of good information online that is free regarding headlines and copywriting. Just do a Google search.

7. Take action, test, and track.

Tracking is essential because you absolutely need to know the results of your marketing efforts. Busby SEO Test

Once you start getting results, you can employ simple tests to see if you can improve. Often this testing involves strategies that are free.

One such strategy that comes to mind is split testing. You can do this for free, and it can provide incredible returns. Generally speaking, split testing involves making slight changes to a landing page or adwords ad, often just the wording of the headline, and testing it against a current version. Busby SEO Test

I have seen very simple changes DOUBLE the productivity of an ad. It’s not only amazing, but also a lot of fun! Marketing takes work. You simply cannot get something for nothing. Massive action creates massive results. Busby SEO Test

So take action and do not be afraid to fail. Remember to minimize your risk.

Busby SEO Test Challenge

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BUSBY is proud to invite SEO specialists, guru’s, masters and hot shots to compete over a 4 month period to gain the highest position they can achieve on Google (USA Google Data Center - http://72.14.207.99)
Summary
Set up your own website and optimise it for the key phrase we announce on the start date. Prizes will be awarded to the contenstants whose site is ranked 1st, 2nd, 3rd, 4th and 5th on the finish date on Google (USA Google Data Center - http://72.14.207.99).
Phrases
Key Dates
Start Time: 1st October 2008 (12:00 midday, Perth, WA)
Finish Time: 31st January 2009 (12:00 midday, Perth, WA)

Keyword: Busby SEO Test

Prize
First Prize : $5000
Second Prize : $2000
Third Prize : $500
Fourth Prize : $250
Fifth Prize : $100

Midway prize - $1000 to the entrant who has the highest Average ranking on Google (USA Google Data Center - http://72.14.207.99) this can be measured on Monday 5th January 2009 (12:00 midday), Perth, Western Australia.

RULES

* Start date is 1st October 2008 (12:00 midday), Perth, Western Australia at which point the phrase will be posted on the Busby website.

* End date of 31st January 2009 (12:00 midday), Perth, Western Australia.

* Only ethical SEO techniques may be engaged and the judges reserve the right to review the techniques engaged by the winner to ensure they comply.

* No pornography, no discrimination and no illegal behaviour is permitted.

* The competition is only open to domain and sub domain names that do not include the key phrase in any form.

* Only registered entrants are eligible to compete and win the prize. Busby will maintain a list of entrants which can be view on the Entrants list page.

* Registration is free, open to anyone of any age, gender, race and domicile and can only be made through Registration Process.

* All entrants pages must have a visible link back to www.busbywebsolutions.com with the following text (including the hyperlink) in black arial 10 font: Participant in the Busby Web Solutions Search Engine Optimisation Challenge

* Only one prize per person.

* Employees, franchisees and licensees of Busby (and each of their family members) are eligible to enter but are not eligible to win any prizes.

* From time to time rules are added/updated in-line with community feedback to find the most up-to-date rules please click here.