Mom’s Guide to Social Marketing
No commentsYour mother, if she did her job right, taught you everything you need to know about how to get along in the world and how to get ahead in it. When we were kids, we thought these rules were silly, but later we learned her advice was pretty valuable. In honor of Mother’s Day (May [...]
Yahoo Panama – Pros and Cons
No commentsNear the end of 2006 Yahoo officially unveiled the new back end for Yahoo Marketing Solutions, widely referred to as the ‘Panama’ Update. Since then they have been slowly allowing the upgrading of accounts from the old into the new system. While not everyone has had a chance to have their accounts switched over, it [...]
Social Media: The Instant Brand Killer
No commentsWith the increasing uptake of social media sites such as Digg, Technorati, Slashdot, YouTube and MySpace, together with community bookmarking sites like Del.icio.us, Reddit and Ma.gnolia, companies the world over can reach their target markets via a whole new channel. Social networking is like viral marketing on steroids. Companies can release a new product in [...]
Think Global Act Global: Writing for Your Online Market
No commentsWhen you write web site content and design your pages, do you truly act with your target audience in mind? Or do you think global and act local? I am amazed at the number of web sites I see that claim to target a global market, yet design and write their content for a regionally-specific [...]
A Killer PR Search Campaign
No commentsThat a labor union at a Coca-Cola bottling plant in Columbia was accusing the company of hiring paramilitary groups to torture and assassinate union leaders is just an interesting side note; the real story, as circulated by those in this ecommerce industry, is how Coke turned the tides on its accusers with targeted keyword public [...]
