Archive for August, 2007
Mom’s Guide to Social Marketing
No commentsYour mother, if she did her job right, taught you everything you need to know about how to get along in the world and how to get ahead in it. When we were kids, we thought these rules were silly, but later we learned her advice was pretty valuable. In honor of Mother’s Day (May [...]
Microsoft Buying Yahoo: Rumors Reappear
No commentsDavid A. Utter
A year ago, the two companies were reportedly in talks about a
merger, but those conversations were dismissed as rumors and
speculation. Well, here’s Microsoft and Yahoo 2.0.
A pairing in the spirit of a superhero teamup could happen if the
latest chatter about Yahoo and Microsoft proves true. Once again,
a potential merger is being considered, as [...]
Powerful Press Release Distribution Tips
No commentsBy Diana Barnum
While press release writing is important, press release distribution plays an equally important role in your return on Ãnvestment (ROI) with this marketing / public relations tool. Because without targeted distribution, many prospects, clients and other interested parties may not even read your latest announcement or hear about it via other channels; TV, [...]
Internet Marketing – Why Is It So Difficult?
No commentsBy Mike Moran
Old-style marketing wasn’t easy, but at least we knew how to do it. If we wanted to buy TV ads or print ads, we hired some creative people—or even a whole ad agency’s worth. If we wanted to do publicity, we hired a PR person. Whatever kind of marketing you wanted to do, [...]
MSN versus Google
No commentsThe first battle begins with a match-up between MSN’s Kelly Thomas and Yahoo’s Jim Lampley. By winning the best two of the three rounds, MSN takes the victory and is ready to take on reigning champion Vanessa Fox of Google, who won the sumo wrestling championship fight at the SES conference in San Jose.
To win [...]
