Archives for March 2007
Yahoo Panama - Pros and Cons
Near the end of 2006 Yahoo officially unveiled the new back end for Yahoo Marketing Solutions, widely referred to as the ‘Panama’ Update. Since then they have been slowly allowing the upgrading of accounts from the old into the new system. While not everyone has had a chance to have their accounts switched over, it [...]
Social Media: The Instant Brand Killer
With the increasing uptake of social media sites such as Digg, Technorati, Slashdot, YouTube and MySpace, together with community bookmarking sites like Del.icio.us, Reddit and Ma.gnolia, companies the world over can reach their target markets via a whole new channel. Social networking is like viral marketing on [...]
Think Global Act Global: Writing for Your Online Market
When you write web site content and design your pages, do you truly act with your target audience in mind? Or do you think global and act local? I am amazed at the number of web sites I see that claim to target a global market, yet design and write [...]
