Archive for March, 2007
05Mar
Yahoo Panama - Pros and Cons
No commentsNear the end of 2006 Yahoo officially unveiled the new back end for Yahoo Marketing Solutions, widely referred to as the ‘Panama’ Update. Since then they have been slowly allowing the upgrading of accounts from the old into the new system. While not everyone has had a chance to have their accounts switched over, it [...]
Categories: Monetization Strategies, SEM News, Yahoo
03Mar
Social Media: The Instant Brand Killer
No commentsWith the increasing uptake of social media sites such as Digg, Technorati, Slashdot, YouTube and MySpace, together with community bookmarking sites like Del.icio.us, Reddit and Ma.gnolia, companies the world over can reach their target markets via a whole new channel. Social networking is like viral marketing on [...]
Categories: SEM News
