How to achieve effective Search Engine Optimization?
No commentsHow to achieve effective Search Engine Optimization?
A website where quality of content and code prevails will rank higher in the major search engines.
Use 301 Redirect Pages
To avoid displaying a 404 error page, set up a 301 redirect page. The code 301 means “moved permanently” and it’s the easiest way to preserve your search engine rankings for that page.
Search engine spiders often make critical decisions based on what your server tells them through the server’s headers.
Keep Away From Orphan Pages
If your pages aren’t linked properly search engines won’t index them and will consider them irrelevant for the search.
When spiders crawl through your internal pages, they index each individual page and display them as orphan pages in search results.
Create a Sitemap
A sitemap is a web page that lists all the pages on your website. ROR sitemaps allow search engines to match text search with structured information, thus obtaining more relevance for your site. This kind of sitemap helps search engines to better understand your website content - products, services, images, articles, etc.
Don’t Overuse Dynamic Pages
Dynamic web pages include dynamic content - images, text, etc - which change without the page being reloaded. Search engines don’t rank dynamic pages with many parameters well. Spiders can’t read the text rendered as graphics. Don’t neglect this information if you want to optimize your search engine strategy.
Since search engines read only a certain amount of information on a web page, you should try to increase the text content to HTML tag ratio.
Monday, November 6th, 2006 at 1:35 pm and is filed under SEO Tips and Techniques. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
